2. Information We Collect

2.1 Personal Information

We collect information that you voluntarily provide to us when you:

• Schedule appointments

• Fill out contact forms

• Sign up for newsletters

• Create an account

• Request information about our services

This may include:

• Name

• Email address

• Phone number

• Address

• Date of birth

• Medical history (when provided)

• Treatment preferences

2.2 Protected Health Information

As a healthcare provider, we are subject to HIPAA regulations. Any health information you provide through our appointment booking system or patient portal is protected as Protected Health Information (PHI) under HIPAA.

2.3 Automatically Collected Information

Our website uses essential technical tools to operate effectively. With your consent, we may also collect:

• Device information

• IP address

• Browser type

• Pages viewed

• Time spent on pages

• Referring website

• Geographic location (city/state level only)

3. Cookie Policy and Tracking Technologies

3.1 Essential Cookies

We use necessary cookies to ensure our website functions properly. These cannot be disabled as they are essential for basic site functionality.

3.2 Optional Cookies and Tracking

With your explicit consent, we may use:

• Analytics cookies to understand site usage

• Marketing cookies for targeted advertising

• Appointment tracking for service improvement

You can manage these preferences through our Cookie Consent Banner at any time.

4. How We Use Your Information

4.1 Personal and Health Information

We use this information to:

• Schedule and manage appointments

• Provide requested services

• Send appointment reminders

• Communicate about your care

• Process payments

• Comply with legal obligations

4.2 Non-Health Related Information

With your consent, we use non-health related information to:

• Improve our website

• Analyze service usage

• Customize content

• Send marketing communications (if opted-in)

5. Information Sharing and Disclosure

5.1 Health Information

We never share your health information with third parties for marketing purposes. Health information is only shared:

• With your explicit consent

• To provide necessary treatment

• As required by law

• With business associates bound by HIPAA compliance agreements

5.2 Non-Health Information

Non-health information may be shared with:

• Service providers (with appropriate data protection agreements)

• Legal authorities when required

• Business partners (only with your explicit consent)

6. Your Rights and Choices

You have the right to:

• Access your personal information

• Correct inaccurate information

• Request deletion of information

• Opt-out of marketing communications

• Manage cookie preferences

• Request a copy of your health records

• Receive an accounting of disclosures of your health information

7. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest

• Access controls

• Regular security assessments

• Employee training

• HIPAA-compliant systems and procedures

8. Changes to This Policy

We may update this Privacy Policy periodically. The date at the top of this policy indicates when it was last revised. Significant changes will be notified to you directly when possible.

9. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at: